Building a Stronger Business: How Cabinet Creations Transformed with Social Media & Email Marketing
Cabinet Creations, a skilled carpentry business in Durban, is known for its bespoke furniture and expert craftsmanship. However, without an online presence, they were missing out on a huge opportunity to grow their brand and connect with new customers.
5/7/20251 min read
Brief:
Cabinet Creations approached us to help them expand their business and increase visibility. With no online presence, they needed a strategy to get noticed, generate high-quality leads, and convert them into loyal customers.
Approach:
We brought Cabinet Creations into the digital age by setting up professional social media profiles on Facebook and Instagram. We curated a content strategy to showcase their stunning craftsmanship, customer testimonials, and behind-the-scenes processes, driving engagement and building trust. Additionally, we launched a straightforward email marketing campaign that they were able to manage, to build an email list and nurture potential customers.
Outcome:
Boosted Visibility: Within just two months, Cabinet Creations gained a significant following on social media, leading to a 30% increase in customer inquiries.
Quality Leads: Their email list grew rapidly, providing a direct channel to nurture leads and drive conversions.
New Customers: Social media engagement and targeted email marketing resulted in a steady stream of new business, turning their online presence into a powerful lead-generation tool.
