Propreneurship – Developing an Email Strategy to Boost Lead Generation
Propreneurship sources business insurance leads for registered Financial Services Providers (FSPs). They connect high-quality leads with FSPs, helping them expand their customer base by offering tailored insurance solutions to entrepreneurs and small businesses.
5/7/20251 min read
Brief:
Propreneurship approached us with a challenge: they needed a comprehensive email marketing strategy that would help them generate more leads for their clients—registered FSPs. The goal was to develop a strategy that would nurture prospects, engage them with valuable content, and ultimately convert them into potential clients for FSPs.
Approach:
We developed an email strategy that not only helped Propreneurship generate leads but also provided value to those leads. We created a lead magnet—an eBook on business insurance—designed to educate and attract high-quality prospects. Through an automated email funnel, we delivered relevant content, offering actionable insights and tips to the leads while introducing FSPs as trusted experts. The strategy provided value to the users by addressing their specific needs, while nurturing them toward becoming qualified leads for Propreneurship’s clients.
Outcome:
Propreneurship saw a 32.6% increase in leads within two months. The email strategy improved engagement, with a 25% click-through rate. The personalised email strategy successfully nurtured prospects, leading to more qualified leads and better conversion rates for FSPs.
